Been there, wrote that…
While Paula Johnson has written everything from speeches (one in the form of a haiku) to video scripts to catalogs, most of her writing-only assignments fall into these three categories.
Articles
Paula has written (or ghostwritten) articles for clients that have appeared in association magazines, trade journals, and company newsletters. During her association with The Pasadena Weekly, she wrote more than 350 columns and articles.
Currently, Paula writes all the stories and physician profiles for the Huntington Medical Foundation patient newsletter. Read her articles here.
To read additional articles on a variety of topics, request a clips packet. These articles are available as photocopies.
Web content
In addition to writing the content on most of the websites she designed, Paula has written for sites designed by others:
• L.A. Dog Kisses pet sitting service (Designed by Studio E Art)
• Sharp Market Intelligence (Designed by Sea Dog Designs)
• Silver & Associates engineers (Designed by Studio E Art)
Ads and print literature
Whether the product is diamond jewelry—or dog food—Paula always finds something to grab readers' attention. Here are a few favorite snippets:
Private investigators have a special place in American culture, and Nils Grevillius upholds the tradition by demonstrating the quintessential attributes of a P.I.: unwavering discretion, proven instincts and dogged perseverance.
–Opening to a capabilities brochure for private investigator.
We want to merry you!
–Headline from a retailer’s holiday card to customers.
Going to pot: fondue is so easy, any dip can do it.
–Headline for a promo about a fondue cookbook.
Brides, it’s never too soon to
tell your mother where to go!
–Headline for an ad promoting mother-of-the-bride dresses in regional bridal magazines.
Pop your hood now to avoid
flipping your lid later.
–Headline for a poster for Mazda dealerships encouraging customers to schedule service before road trips.