Putting all the pieces together
Growing organizations without an in-house marketing department have tapped Paula Johnson to manage projects that require different combinations of writing, design, planning, and organization skills. What can she do for you?
MARKETING COMMUNICATIONS PLANS
Have you ever had to pass on a great marketing opportunity because you weren’t ready to act? Have you ever scrambled to meet an ad deadline or prepare for a trade show? Is “winging it” not working for your small business?
Let Paula create a detailed marketing communications plan that helps you reach your target audiences through:
• Branding
• Online media (websites, blogs, email, social networking, etc.)
• Publications, literature, and direct mail
• Advertising
• Publicity
PUBLICITY
Preparing a compelling pitch letter, a concise news release, or a comprehensive press kit requires time and effort, but can result in valuable coverage for your product, service or event.
On the other hand, media outlets are subject to space and time limitations as well as breaking news and other shifting priorities, so not all publicity efforts get the desired results.
When publicity is part of the game plan, Paula can ghostwrite the press materials, coordinate distribution, and coach clients on responding to media inquiries.
SPECIAL EVENTS
Paula has experience planning and promoting theme parties, community mixers, company open houses, and silent auctions.
Email Paula for additional details on any of these services.