WRITING CAPABILITIES
• Articles for publication
• Direct mail
• News releases/press kits
• Newsletter content
• Print ads
• Print literature
• Radio spots
• Speeches
• Video scripts
• Web content

Link to portfolio

WRITING
Put a pro to work on your project

Why does bad copy happen to good companies? Maybe the CEO likes to play Hemingway. Or a busy manager thinks it'll be faster to write the copy in-house.

Whatever the reason, the wrong words will derail your marketing efforts. Everyone can write‚ but not everyone can write concise, compelling copy. Paula Johnson is an experienced copywriter and a published journalist who delivers:

A fresh perspective
Working with companies in a variety of fields gives Paula a broad base of knowledge and prevents industry-centric tunnel vision.

A methodical approach
A veteran of hundreds of writing assignments, Paula knows how to gather and organize all the information needed to tell your story.

Engaging copy
The right writer is a bridge between your product or service and its target audience. Paula creates copy that educates, influences and even entertains prospects, customers or employees.

FLEXIBILITY
While Paula handles the design duties related to many of her writing assignments, she is just as comfortable writing copy for the layout of a client’s own designer.

See the portfolio pages for samples of Paula's work.